Value Nuggets

Jobs-to-be-Done (JTBD): Unlock Why Customers Really Buy

JTBD is the ultimate lens for ecommerce founders who want to scale relevance, not just noise. It will tell you why your customers act—and what they'll pay more for. Forget personas. Start mapping progress.

Category Design: Make the Market Yours

Category Design isn’t about being incrementally better. It’s about making the old way look broken, and your way inevitable. If you name the problem, define the new game, and evangelize the change—you won’t compete. You’ll lead.

Lean Analytics (Empathy Stage): Build What People Actually Need

The Empathy Stage of Lean Analytics is where the real leverage lies. Before ad spend, CRO, or packaging—stop and listen. The market has already told you what to build. You just need to stop guessing and start observing. Growth starts with truth.

Jobs-to-be-Done (JTBD): Unlock Why Customers Really Buy

JTBD is the ultimate lens for ecommerce founders who want to scale relevance, not just noise. It will tell you why your customers act—and what they'll pay more for. Forget personas. Start mapping progress.

Category Design: Make the Market Yours

Category Design isn’t about being incrementally better. It’s about making the old way look broken, and your way inevitable. If you name the problem, define the new game, and evangelize the change—you won’t compete. You’ll lead.

Lean Analytics (Empathy Stage): Build What People Actually Need

The Empathy Stage of Lean Analytics is where the real leverage lies. Before ad spend, CRO, or packaging—stop and listen. The market has already told you what to build. You just need to stop guessing and start observing. Growth starts with truth.

Voice of Customer (VOC) System: Mine Buyer Truth, Write Irresistible Copy

If Jobs-to-be-Done tells you why people act, and Lean Analytics tells you when to listen—Voice of Customer tells you what they actually said. No assumptions. No ego. Just truth, mined and applied. Your customers already wrote your next best campaign. You just need to listen.

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Tips to enhance engagement on your social media platforms.

Understanding SEO Basics

A beginner's guide to understanding the basics of SEO.